Great Transition Initiative

The goal of the Great Transition Initiative is, with others, to change the direction of the developed world so that we actually become ecologically sustainable.

We contribute to this by communicating in ways that enable people to connect-the-dots and think for themselves. We have a well thought out communication strategy, innovative communication tools, and a process that can engage hundreds of thousands of individuals and organisations as thought catalysts.

Together we can become a powerful force for inspiring transformative change that vested interests will not be able to stop.


The Great Transition Initiative aims to bring the need for large-scale transformative change to the forefront of the public agenda, and kick-start a wave of deeper conversations about whole system change to a life affirming culture.

Be The Change Australia is initiating this because, despite all of our best efforts, our society is heading for environmental self-destruction. We are committed to bold imaginative action to turn things around.

We would like to think that you will want to participate. Participating need not take an inordinate amount of your time. Ready-to-use communication tools are available through the Great Transition Initiative website.